diff --git a/apps/sensible/sensible.js b/apps/sensible/sensible.js
index 91bbeaa02..e6d790c14 100644
--- a/apps/sensible/sensible.js
+++ b/apps/sensible/sensible.js
@@ -7,9 +7,9 @@
 // Non-user-configurable constants
 const APP_ID = 'sensible';
 const ESPRUINO_COMPANY_CODE = 0x0590;
-const APP_ADVERTISING_DATA = [ 0x16, 0xff, 0x90, 0x05, 0x7b, 0x22, 0x6e, 0x61,
-                               0x6d, 0x65, 0x22, 0x3a, 0x22, 0x73, 0x65, 0x6e,
-                               0x73, 0x69, 0x62, 0x6c, 0x65, 0x22, 0x7d ];
+const APP_ADVERTISING_DATA = [ 0x16, 0xff, 0x90, 0x05, 0x7b, 0x6e, 0x61, 0x6d,
+                               0x65, 0x3a, 0x73, 0x65, 0x6e, 0x73, 0x69, 0x62,
+                               0x6c, 0x65, 0x7d ];
 
 
 // Global variables